If you are a creative type, you are probably disillusioned with the way the world works. Because the simple, accessible content that you create will become very popular, whereas the layered stuff will go almost unnoticed. We live in a world where Kim Kardashian’s butt has a Twitter feed and a video about cats jumping off tables get 25 million views and news articles written about it, and a tour de force novel is pressed out in the author’s blood-ink to an audience of crickets.
But as a creative, you will also find that the process of creating the most unpopular content is what will satisfy the deepest part of you. Because it’s the real stuff.
In my writing education, it’s been pounded into me that the most personal things are the most universal. To create things that are personal and universal, you must notice things that are real and have meaning. You must notice your surroundings, your own reactions to normal and unusual events, and what’s going on between the lines of everyday life. You must question why things happen.
Those observations and thoughts prep your brain for the creative process. And when you end up hitting that nerve of creativity and start speeding down tunnels, there is nothing like it – it’s the crack that will remind you why you were born. No cat video comes close to that, and I’d wager that Ms. Kardashian has never felt it. If you only focus on gaining an audience, you will never hit that nerve. Your audience will leave scrolling comments on your videos, exhibitions, blogs, and you will wonder why you do not feel fulfilled by your own creation.
It’s because real art is created without any audience in mind; it is created to satisfy the artist’s desire. This kind of art is rare and dangerous, because it has a high probability of containing original thought. And the entire world fights against that originality by pumping out more and more stupid, distracting content.
Like I’ve said before: Find artists who ignore their own fame. They are the ones who make art that you have to gaze into for a long time before figuring it out (if you ever do figure it out), and music with lyrics you can’t understand without listening three or four times. That is time spent, not wasted. You’re processing all of the layers, and it will teach you about the world or yourself. You are one step closer to creating things that are real.
And when you create things that are real, people will find you – whether you want them to or not. It will just take longer.
Beethoven said all of this even better. This is directly quoted from Project Gutenberg:
The world is a king, and, like a king, desires flattery in return for favor; but true art is selfish and perverse—it will not submit to the mould of flattery.
When Baron van Braun expressed the opinion that the opera “Fidelio” would eventually win the enthusiasm of the upper tiers, Beethoven said, “I do not write for the galleries!” He never permitted himself to be persuaded to make concessions to the taste of the masses.
And unless you post funny cat videos for a living, you shouldn’t either.