Author: Jena

San Francisco-based copywriter and strategist. Idea machine. I'm never bored. Life is too delicious.

Great stories happen

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Quote on emptiness

Here are some chill, moody beats for writing on a cold day

If you like electronic music, tune into these when it’s overcast and full of dreariness. It helps if there’s a pot of chicken broth simmering on the stove.

(The lyrics to this one especially caught me.)

Inspiring quote nuggets for your snacking pleasure

A personal journey has me on a quest for good thoughts. So I’ll share some of my favorite ones with you.

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Apparently this pilot was hired to write this into the sky as a joke. But I’m sure that many of us can identify with this message, at many points in our lives.

Accept misfortune as a blessing. Do not wish for perfect health or a life without problems. What would you talk about?

– Zen Judaism by Someone Clever (from Puscifer’s website)

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The best life advice I’ve heard in awhile

This. A hundred times this.

Okay, okay. I was wrong. I need a portfolio, and here it is.

Admissions of error are easier swallowed with a donut.

Admissions of error are easier swallowed with a donut.

After writing an entire post about not needing a portfolio, I made one. It’s a bit sparse right now, but it will grow as things get pushed out over the next few months.

There you go, haters. Now I’m off to smell the rain that has gloriously touched down in California today, curl up with a cup of tea, and forget all of you.

(Except those of you who need a writer. I’ll listen to anything you say.)

On another note, I’m currently enamored with this artist. Suits the rain quite well, or a drive at night on a lonely road.

2 ways to be more creative right now

I gave this as a speech recently.

I’m a freelance copywriter and every day, I work on projects that require me to think creatively. Creative thinking is a big theme right now in the world of work, and sometimes we have a hard time finding creative juice when we need it. So today I’ll share a few ideas on how to get unstuck.

Both of these have helped me in a slump:

  1. Messing up my desk.
  2. Wasting time going for a walk.

Let’s start with the first one:

  1.  Messing up my desk.

I’ll confess: my desk is always a mess. (Maybe my entire house actually, but we won’t discuss that.) I wrote this piece on a desk so messy that I had to carve out space for the keyboard. For me, a messy desk makes it easier for me to jump from lily to lily in the creative pond. Ideas don’t hide in boxes, but sit tucked away in jagged corners. A mess on my desk keeps my brain from becoming too comfortable with its surroundings.

And there’s a scientific basis for you logical thinkers out there. In one study, people were given 2 environments to complete a creative project. The first was a messy room–jagged lines, stuff strewn all over–and the second was a neat and tidy room–straight, clean lines, everything in its right place. The two groups sat in these rooms and collected ideas based on a theme.

When all of the ideas were submitted to an independent panel, who do you think had the better ideas?

The ideas from the messy room. They were rated as much more creative and innovative than the ones from the tidy room. That’s because we work more freely in an environment that encourages messy thought. We don’t restrict ourselves.

And a fun fact: Even Einstein seemed to know this trick.

  1. Wasting time going for a walk.

I’ve had some humdingers of delicious problems handed down to me from clients lately. One afternoon I was working through something so intensely that I realized I hadn’t taken the dog out for 8 hours. (Whoops.) To atone for my sin, I took him to the dog park. It takes about 20 minutes to walk there.

To be honest, that kind of break is a big waste of time for me when I’ve got a big push. But something happened to me on that walk: As I walked, I felt my brain relaxing. The structure of the problem in my head began to rearrange itself. Thoughts and ideas started coming faster and faster–so fast that I started talking to myself out loud about what was going on in my head.

(At this point, I put headphones on so I looked like I was on a call. I couldn’t be “that crazy lady” at the park.)

When I got back to my desk, my brain had somehow worked out the problem I had been struggling with for the past three hours. I looked it up and found that my experience is backed up by science:

This year, a Stanford University study found that the simple act of walking can boost your creativity up to 60 percent.

That means if you are working on a specific problem, you are measurably more creative while you are walking and for a short period of time after you finish walking. It doesn’t matter where you walk – people experienced the same effect when they walked around a drab office and when they walked on a green, tree-lined street.

So next time you’re on a desperate deadline, throw a few papers around the room and then waste some time by taking a walk. What happens in your brain might surprise you.

Creativity is a state of mind you can choose. Last year I had another big breakthrough in creativity, and you can read about that one here.